A large multinational asset manager with nearly $3T in assets under management aimed to expand its investment offerings globally. However, the corporate finance division faced several challenges:
The primary aim was to scale and simplify operations while creating deeper financial insights into revenue, expenses, and other corporate economics. Key
To address these challenges, Logicon devised a dual strategy rooted in design thinking principles, focusing on understanding the affected audiences and pinpointing critical ‘moments that matter’ throughout their journey of change. Key components included:
Tell us what you’re trying to do. Thirty minutes, no slides.
