Challenge

Overcoming Operational and Cultural Hurdles in a Corporate Finance Transformation

A large multinational asset manager with nearly $3T in assets under management aimed to expand its investment offerings globally. However, the corporate finance division faced several challenges:

• An exhausted workforce from previous failed transformations and recent downsizing.

• Concerns about optimizing operations changes alongside upgrading SAP systems.

• Lack of clarity and alignment among its leaders regarding the department’s direction.

Objectives

Scaling Operations and Enhancing Financial Insights

The primary aim was to scale and simplify operations while creating deeper financial insights into revenue, expenses, and other corporate economics. Key objectives included:

Solution

Implementing Logicon’s dE Change Activation Approach

To address these challenges, Logicon devised a dual strategy rooted in design thinking principles, focusing on understanding the affected audiences and pinpointing critical ‘moments that matter’ throughout their journey of change. Key components included:

• Ethnographic research, persona development, and user experience expertise.

• Experiential campaigns to shift behaviors.

• Activation campaigns in data literacy, technology, automation, and business acumen.

• Co-design workshops and immersive learning exercises.

• Digital media, content, and events to bolster engagement.

• Data-driven engagement measures to ensure sustainable changes.

• SAP change management experts for platform and process improvements.

Implementation

Efficient Deployment and Collaboration with Logicon’s Experts

The implementation process involved close collaboration between the asset manager’s internal teams and Logicon’s experts. Key steps included:

• Conducting change impact assessments and leadership alignment workshops.

• Designing and executing communications and training plans.

• Redesigning the operational model.

• Iterative development and testing of new systems and processes.

• Providing comprehensive training and support to ensure a smooth transition.

• Establishing ongoing support mechanisms for post-implementation issues.

Results

Tangible Business Efficiency and Improved Employee Engagement

The implementation of Logicon’s dE Change Activation Approach and SAP change management expertise delivered significant benefits:

Testimonials